Black Friday and Cyber Monday (BFCM) are the biggest sales events of the year, making them crucial for driving revenue and customer engagement, and they are coming in a very short time. To stand out from the competition in BFCM 2024 and make the most of this opportunity, businesses need a strong communication strategy especially if they operate through a mobile app for Shopify.
Whether you’re looking to drive traffic, increase conversions, or keep customers coming back long after the sale, this guide is packed with strategies to help your Shopify store thrive during BFCM and beyond.
BFCM stands for Black Friday and Cyber Monday, the most important shopping period of the year and it is a great opportunity for e-commerce businesses to drive more sales.
It kicks off right after Thanksgiving, offering massive discounts and promotions that drive a huge surge in sales worldwide.
During Black Friday and Cyber Monday (BFCM), businesses face a flood of deals and overwhelming competition, making it difficult to stand out in the crowd. Ads get expensive, and many companies focus on attracting one-time shoppers who are only seeking discounts. To achieve better results, your Shopify store can adopt a different approach—one that saves time, reduces costs, and ensures long-term engagement beyond the BFCM period. Having a mobile app can be one of these different strategies you can take.
In 2023, Shopify merchants achieved a record-breaking $9.3 billion in sales during BFCM, which represents a 24% increase compared to the previous year.
Here are more statistics we gathered about mobile shopping:
We brought you a list of steps or ideas to think of to get prepared for the upcoming BFCM 2024.
Focus your efforts on segments most likely to convert:
Leverage data analytics to identify high-value customer segments. Analyze purchasing history, browsing behavior, and demographic information to pinpoint who is most engaged with your brand. This insight allows you to allocate your marketing resources more efficiently.
Use personalized emails, product recommendations, and targeted push notifications that address the specific needs and interests of each segment.
You can start loyalty programs that would be backed by your analytics of customer behavior. This way, based on your customers’ interactions, your brand can offer loyalty exclusive offers.
Share glimpses of upcoming deals on your social media channels, website, and mobile app. This creates excitement and encourages customers to keep an eye on your platforms for more information.
Send out email newsletters to your subscribers hinting at the amazing deals to come. Use engaging subject lines and compelling visuals to increase open rates.
Encourage customers to download your app by offering deals only available there, boosting both sales and app engagement.
Use push notifications through your mobile app to send instant updates about flash sales, limited-time offers, or restocked items. This direct line of communication can significantly boost engagement.
Publish blog posts, gift guides, or product spotlights that provide value to your customers while subtly promoting your BFCM deals.
Recommended Read: 20+ App Push Notification Examples to Boost Customer Retention Rate on Shopify
As mentioned in the strategies above, having an app can actually enable direct communication with your customers through their fingerprints during this peak period.
Leveraging targeted push notifications can be a good idea to let your customers know your hottest deals during BFCM or to remind them about articles they checked before.
By using an app, you can avoid the high costs of paid ads since you can bring customers back to your Shopify store for free because your mobile app has already been downloaded to their phones.
You can also increase the mobile conversion rate since more than 80% of the traffic is generated from mobile, and provide the best mobile shopping experience with a better UI & UX.
Online sales during the previous Black Friday and Cyber Monday reached $298 billion globally (a 6% increase YoY) with traffic seeing a 5% increase YoY:
By leveraging a mobile app during BFCM, you position your brand to capitalize on increased mobile traffic and provide customers with a convenient shopping platform. This strategic move can lead to higher customer satisfaction and set the stage for sustained growth well beyond the holiday season.
Now that you know how important a mobile app can be for your Shopify store, how can you get your customers to download your app?
You can use the mobile app install banner on your webpage to promote and get users to use the app of your Shopify store.
These special deals create a sense of exclusivity and urgency, giving shoppers a compelling reason to install your app before BFCM 2024.
Leverage your social media platforms to highlight the benefits of your mobile app. Share engaging content like user testimonials, or interactive features to encourage your followers to download the app before BFCM 2024.
Recommended Read: How to Use Social Media to Promote Your Shopify Store Mobile App?
Simplify the checkout process to minimize cart abandonment. Ensure that your website and app load quickly and that the checkout steps are straightforward.
Offer multiple payment options and clearly display shipping costs and delivery times upfront. Sending friendly reminders to customers who have left items in their carts can also encourage them to complete their purchases, which you can do by using push notifications.
Provide exceptional customer service to assist shoppers during their BFCM experience. Offer multiple channels like live chat, email, or phone support to address queries promptly. Quick and helpful responses can significantly improve customer satisfaction and encourage them to complete their purchases.
Ensure that each product page includes comprehensive descriptions, specifications, and multiple high-resolution images from different angles. This helps customers make informed decisions and reduces uncertainty. By offering clear and detailed product information, you enhance trust and satisfaction, encouraging shoppers to complete their purchases during the BFCM rush.
Schedule push notifications that are timely and relevant to your customers. A well-timed notification, especially when it’s personalized, can remind customers of an item they were interested in or alert them to a special deal they don’t want to miss. For your existing customers, this can increase both engagement and retention as they feel connected to your brand in real time.
Use personalization techniques in your emails, app messages, and advertisements by incorporating customers’ names and recommending products based on their previous interactions with your brand.
Personalized offers make customers feel valued and can significantly boost conversion rates during the BFCM season. By using insights from past purchases, you can tailor messages that resonate deeply with your loyal customers, fostering long-term retention.
Reward your loyal customers by giving them early access to your BFCM deals or exclusive previews of upcoming promotions. This approach builds anticipation and makes customers feel valued, increasing engagement and driving early sales during the BFCM season.
When you offer exclusive previews or early access to customers, you can boost retention as you are showing your most dedicated or loyal customers that they are a priority.
After the BFCM rush, it’s essential to keep the momentum going. You get a lot of traffic during the holidays, but what matters more is to retain these new customers even after the shopping spree! You can gain valuable insights into your customers’ shopping behaviors during the sale if you analyze your customers’ data and purchase history during the peak. Use this data to understand their preferences and tailor the post-BFCM experience accordingly.
Personalize the customer journey by sending targeted push notifications through your app, offering exclusive deals, and recommending products that align with their interests. You should always remind your customers to go back for more and focus on their retention after the BFCM period. You can also offer incentives for customers who share your app with others and make them download it.
Recommended Read: Post BFCM Marketing: How to Get More Sales on Your Shopify eCommerce Mobile App?
BFCM is an opportunity for all Shopify businesses to grow.
Preparing for BFCM 2024 requires strategic planning, customer-focused marketing, and seamless execution. By building an app, you have a chance to stand out from the crowd. This is exactly why choose Shopney for BFCM—giving Shopify brands a faster, more engaging mobile experience that reduces ad dependency and drives long-term retention.
By targeting the right customers, offering compelling deals, and optimizing the shopping experience, you can maximize your success during this peak season.
If you don’t have a mobile app for your store, our team at Shopney can help you go live in days!
And if you already have an app but need to optimize for BFCM, remember, preparation is key.
So reach out to us, and let’s make this BFCM your most successful one yet!
Mobile session time measures how long customers stay inside your app during a visit. Longer…
Black Friday 2025 is shaping up to be one of the most competitive peak seasons…
While the BFCM season is fast approaching, many Shopify merchants still see it as a…
The countdown is on — Black Friday Cyber Monday (BFCM) is almost here. Everywhere you…
Seasonal events like Black Friday, Christmas, and Back-to-School can significantly impact your Shopify mobile app's…
Loyal customers are the heartbeat of every successful brand. While they may only make up…