Guides Archives

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Hazel Palan - April 2, 2026

15 views 9 mins

How to Increase Mobile App Session Time for Shopify Customers

Smartphone displaying a fashion shopping app alongside a graphic promoting increased Shopify mobile app session time.

Mobile session time measures how long customers stay inside your app during a visit. Longer sessions usually indicate stronger engagement, deeper product discovery, and higher purchase intent. Improving session time often comes down to how well your mobile app for Shopify is designed to keep users engaged. But session time does not exist on its […]

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Lara Soley - October 21, 2025

147 views 14 mins

30 Days To BFCM: The Complete Playbook

The countdown is on — Black Friday Cyber Monday (BFCM) is almost here. Everywhere you look, you see things like “you should start planning four to six months in advance.” Sure, planning early helps. But here’s the truth most guides won’t tell you: it’s not too late to make this your biggest sales season yet. […]

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Hazel Palan - July 28, 2025

320 views 26 mins

Seasonal ASO Guide: How Shopify Stores Can Drive More App Downloads During Peak Shopping Periods

Seasonal events like Black Friday, Christmas, and Back-to-School can significantly impact your Shopify mobile app’s performance. For brands that choose to build a mobile app for Shopify, these seasonal swings tend to be even more pronounced. Across the globe, Shopify merchants see major shifts in shopper behavior during these high-traffic periods. Shoppers actively search for […]

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Melissa Turpan - July 16, 2025

331 views 11 mins

The Secret To Retention? Ask Your Customers!

Loyal customers are the heartbeat of every successful brand. While they may only make up around 21% of your customer base, they often drive nearly half of your orders and revenue. These are the people who already trust your brand, come back regularly, and spread the word. So the real challenge isn’t just getting more […]

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Serena Powell - January 7, 2025

202 views 8 mins

How to Build an Effective Post-purchase Experience for Your Shopify Store

The post-purchase phase is where you turn a one-time shopper into a loyal, returning customer. It’s easy to think your job is done once an order is placed, but the real opportunity to build lasting relationships begins after the sale especially if you’re delivering that experience through a mobile app for Shopify. Think of it […]

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Serena Powell - December 26, 2024

119 views 9 mins

How to Boost Engagement and Conversion with Live Selling

We live in the digital age now, and eCommerce is trending. Mobile shopping and social media channels are the hype now, and we need to talk more about live selling! What started in Asia as a trend for shopping live is now growing more in Western countries! So it only makes sense that this trend […]

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Serena Powell - October 24, 2024

154 views 14 mins

The Ultimate Guide to Mastering BFCM 2024 for Shopify Brands

Black Friday and Cyber Monday (BFCM) are the biggest sales events of the year, making them crucial for driving revenue and customer engagement, and they are coming in a very short time. To stand out from the competition in BFCM 2024 and make the most of this opportunity, businesses need a strong communication strategy especially […]

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Serena Powell - May 31, 2024

117 views 12 mins

How To Increase Your Mobile Session Time in Your Shopify Store Mobile App

Increase Shopify Store Mobile App Session Time

In a world full of notifications and distractions, keeping a shopper engaged on your eCommerce app can be tough especially if you’re running a mobile app for Shopify. If they don’t spend enough time on the app, then the chances of conversion are even more poor. As a marketer/founder, that should scare you. But the […]

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Serena Powell - May 9, 2024

173 views 10 mins

How to Reduce Customer Retention Costs With an eCommerce App for Shopify Stores

a blog cover image about reducing retention costs for Shopify stores

As eCommerce continues to grow, mobile apps are emerging as integral tools for businesses. They offer customers a seamless and engaging shopping experience directly from their smartphones — especially when built as a mobile app for Shopify that syncs directly with your store data and customer journeys. With features like push notifications, personalized product suggestions, […]

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Serena Powell - April 24, 2024

192 views 14 mins

How to Reduce Shopify Retargeting Campaign Costs With Push Notifications

a blog cover image showing a mobile phone app with a push notification to engage customers

Retargeting ads can effectively re-engage website visitors who didn’t convert on their first visit. But if it was the only and best way to retarget customers, we wouldn’t be coming with this blog especially for brands running a mobile app for Shopify. These campaigns can become expensive quickly, especially if you’re blasting ads across multiple […]