Mobile traffic surpassed desktops a long time ago. And the mobile conversion rates will do so thanks to brand apps.
Worldwide, mobile sales trail desktop by over one trillion dollars and mobile conversion rates are less than half those of desktop. But the things are in a strong trend to change as more brands turn Shopify store into mobile app experiences that simplify buying on smaller screens.
Providing mobile payment options and a seamless native experience are eliminating most of the concerns of the customers that were a barrier to buying from mobile.
iOS and Android mobile apps powered by Shopney
Besides, thanks to the various types of notifications like push, abandoned cart and restock the customer retention is increasing. So the probability of customers buying something from the store.
Besides, Shopify, the trendsetter of future retail and the platform that your store is based on, released a blog post almost three years ago about today’s reality. The reality is that mobile apps will take over.
Actually, they have done it already. According to Shopify, mobile sales surpassed desktop last year on Black Friday. And the share of mobile sales will only grow in the next couple of years.
So, if you are reading this post now, you are aware of the trends and already know that you are in the best place to start your brand’s mobile era…
If you want to check out some of the apps powered by Shopney, you can check our Inspiration Gallery:
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