If you want to become successful with your business, you have to do everything with your customers in mind. Especially, when it comes to running a Shopify business. Because the competition is brutal.
The first problem after opening a Shopify store is to drive traffic. Apparently, you’ve overcome that challenge already if you searched about conversion rates in Shopify and found this great article.
Besides, it’s just as important to focus on turning your current traffic into paying customers. We mean squeezing every bit of it — and many brands strengthen this effort further by launching a mobile app for Shopify to create a more direct and conversion-focused shopping experience.
The Shopify apps are really helpful to solve business problems in eCommerces and it’s no different considering increasing conversion rates. However, today, there are more than 6.000 Shopify apps in Shopify App Store.
Even though they are divided into different categories, their aim boils down into one certain benefit: by offering different features to Shopify stores, increasing their conversion rates. Even if they function is warehouse management.
We know it’s so hard to find the best option in the crowd. But here we are to help you with this masterpiece to select the ones to boost your Shopify store’s conversion rate.
We studied the psychology behind the conversion and what triggers the customers to buy things. And we hand-picked the apps in this list to help you grow your Shopify store even further.
Let’s go!
To put it simply, the conversion rate -in general business terms- is the percentage of total business goal completions (aka, do what you want them to do) in the total amount of actions you drive your audience to.
Depending on your business type, your “conversion” could be almost anything, but here are a few different types of conversions for different businesses:
Remember, conversion can be any action you want your customers to take. It doesn’t always necessarily mean sales!
When it comes to eCommerce and Shopify, the conversion rate refers to the percentage of visitors to your website who make a purchase from your Shopify store in the total number of visitors.
Also, Google Analytics provides the standard reference for conversion rates by dividing sales transactions by visits.
Moreover, you can deep dive into different aspects of your business processes and breakdown the general term into more specific references and examine them. Here are some examples of different conversion rate types and their meanings you can check with your Shopify store:
To understand and examine your Shopify store’s conversion rates, first of all, you need to know what rate is good and what is not. Here are some benchmarks
According to Little Data, the average conversion rate for Shopify is 1.5% based on their study over 3,786 Shopify stores in December 2021.
Anything more than 3.4% would mean that you’re in the best 20% of Shopify stores that Little Data benchmarked in their study for conversion rate. And, more than 4.8% would mean that you are in the best 10%.
On the other hand, Shopify conversion rate (all devices) of less than 0.4% would put you in the worst 20% of Shopify stores.
Conversion rate optimization is not a simple task that you switch a button and everything gets on track. There are so many parameters in the game.
First of all, you need to make sure that all the basics are set well. If you want to increase the conversion rates on a Shopify store, you need to make it easy for your customers to buy products from your website or mobile app.
Your Shopify store has to be quick to open, easy to browse and fast to checkout.
Those are the basics, and you can get more info about conversion rate optimization basics in Shopify’s own blog article.
However, there are also some extra tools to increase your Shopify store conversion even further. We call them Shopify Apps, and you will find the best Shopify apps to increase conversions (sales) below.
Upsell is the sales technique offering the customer a higher-priced version of the product or add-on to the product they are purchasing. For instance, if you buy a phone and the seller suggests the updated and more expensive version, this is upsell.
If this updated version includes features you want to, upselling is profitable for customers and store owners.
Cross-sell is the sales technique where customers are offered a complementary product after their purchase. For instance, if an online store shows you phone cases after buying a phone, it is cross-sell. If you also need a phone case, this is beneficial for both sides.
These are two powerful ways to increase conversion rates, even more than bringing new leads to your Shopify store. Do you know why? During upsell & cross-sell, you sell people who are already online in your Shopify store.
So you don’t need to bring them back with expensive paid ads. Upsell & cross-sell save you from this cost of customer acquisition. In this way, you can save your budget.
Also, during upsell & cross-sell, you are trying to sell people who already shopped from your Shopify store. That means they are likely to shop again. In other words, to convert them is easier than to convert new customers.
Another value of upsell & cross-sell is building trust with your customers. People think your Shopify store can cover their other related needs too. Even if they don’t ask for it, they will be sure your Shopify store offers them the best options. So they do not need to go anywhere else.
Shortly, upsell & cross-sell provide the opportunity to increase the Shopify conversion rate with a low budget.
ReConvert is a thank you page optimizer Shopify app that you can do upsell & cross-sell via it after the checkout point. In this way, you can re-engage your Shopify store customers who just completed a purchase and who are likely to buy again.
It is easy to design the thank you page of your Shopify store with ReConvert since you do not need any coding or design skills. ReConvert provides you with a simple drag-drop editor.
ReConvert re-engage customers by adding upsells or cross-sell to the thank you page of your Shopify store and catch them when they are most likely to buy or to comply with other requests.
Also, you can add birthday collectors, post-purchase surveys, and product comments to have more information about your customers. In other words, ReConvert increases the engagement with your customer on your thank you page and increase your Shopify conversion rate.You can try ReConvert for free from here.
This Shopify app shows Cross-sell recommendations and brings the ‘Customers Who Bought This Item Also Bought’ option to your Shopify store. Also Bought achieves this with an engine with the best-connected products.
Its unmatched AI has been trained with billions of products and orders, refined and polished for years on many Shopify stores. In this way, it brings real recommendations from real people. These are impressive recommendations for your Shopify store customers because they come from real people.
Also Bought analyses the sales history of your Shopify store. Also, it follows new orders and product updates in real-time. Since it uses accurate data of your Shopify store, it is an expert when it comes to recommendations.
That means Also Bought chooses the most related products to show your customers. So it is highly possible to resell to your Shopify store clients who see what they already want and need as a recommendation.You can try Also Bought • Related products for free from here.
Shopify mobile app builders are Shopify apps that help you convert your Shopify store into a native mobile app. Generally they offer better mobile shopping experience than mobile website. So they help you increase your Shopify sales and conversion rates.
+80% of eCommerce store traffic is on mobile now, and a mobile app is the single best tool to create an engaged and loyal customer base. You can increase your conversion rate up to 5x with a mobile app by offering faster checkout, push notification campaigns and more.
Building custom apps is so expensive and needs many resources. That is why you might be worried about cost and time. Our suggestion here is to build your native Shopify mobile app with so much less cost and time. With the below app you can have your world-class native mobile app in minutes and at a cost as low as $99/mo.
Shopney is the best-rated native Shopify mobile app builder. It provides you with an easy drag & drop editor to achieve the mobile app building process in minutes without any code or design skills. With Shopney, you can build your mobile app for your Shopify store at least as qualified as in your website and provide an excellent mobile experience to your customers.
Shopney provides you with everything you need to build your Shopify mobile app and increase your conversion rate. It builds a very easy-to-use mobile app for your Shopify store and ensures the best user experience for your clients.
It gives you different layout options for different store types. So that you can make sure your products look appealing and attractive on your mobile app no matter what you sell.
Also, with an in-app live chat feature, you can convert your visitors to clients in real-time by product recommendations and draft orders. Besides, you can send unlimited push notifications to promote for free and save your marketing budget.
With all these features of Shopney, you can increase the conversion rate of your Shopify store up to 5x.You can try Shopney- Mobile App Builder for free from here.
Email marketing is a type of marketing that you send people on your email list with the aim of advertising, increasing engagement, creating awareness about your Shopify brand, announcing new products/services and new opportunities, etc.
The desired result of email marketing is informing current or potential customers, building/expanding a brand community, driving new sales, and increasing your Shopify conversion rate.
Emails are perfect tools to create brand awareness and increase customer engagement. When people are informed regularly by your emails, they feel more belong to your Shopify brand community. And they feel even more impressed if you send personalized messages to them.
These emails might include special offers/discounts on their birthdays or when they joined your community etc. In this way, you can drive customer loyalty and increase your Shopify conversion rate for free.
Sending the right emails, at the right time to the correct person could be hard and tiring. You can find the perfect email marketing tools that can help you with this below.
With this Shopify app, you can send automated newsletters, welcome emails, and abandoned cart emails to increase engagement and recover the orders. Also, it sends offers to your Shopify store customers with powerful popups and drives sales.
Moreover, with Automizely Emails & Popups, you can add a shipping bar, trust badges, and social proof elements to your Shopify store website in minutes.
This Shopify app provides you with automated emails, popups, abandoned cart emails, and cart recovery popups. So you can send regular messages to your customers to create awareness, inform, recover the order and increase engagement. That means you can boost your Shopify conversion rate thanks to Automizely Emails & Popups.
You can try Automizely Emails & Popups for free from here.
This app organizes and automates the email marketing process of your Shopify store and makes everything simpler. You can send automated emails & SMS to your customers for cart recovery, welcoming, product recommendation, etc.
Also, it provides you with Shopify email list A/B testing, upsell bundles, sales popups, and real-time recent sales notifications.
This Shopify includes many conversion tools as features so if you can use them in the right way, you can easily increase your Shopify conversion rate. This app focuses mostly on creating personalization with segmentation, page-level, rewards, unique codes, etc.
And personalization is a crucial tool in today’s marketing to impress people and pay attention. With Pop Ups, SMS & Email Marketing sending the right messages to the right people will boost your sales and Shopify conversion rates.
You can try Pop Ups, SMS & Email Marketing for free from here.
AVADA Email Marketing is one of the most powerful tools to help you create, run and monitor your email marketing campaigns. This app is suitable for small and medium businesses, as well as startups, thanks to its rich functionality, affordability, and user-friendliness.
The tool provides a powerful automation workflow, and users can quickly get started with many pre-made templates and sample copies for email or SMS.
With AVADA Email Marketing, you can connect SMS and email for workflow automation to reach your customers across multiple channels.
What are the Top Features of AVADA Email Marketing Shopify App?
How AVADA Email Marketing Increases the Conversion Rate of Your Shopify Store?
This amazing tool enables you to send bulk email campaigns to update your audiences and deliver appealing promotions. Plus, you can also grow your list easily and quickly with many fantastic forms such as newsletters popup, spin to win, inline form, etc.
Thanks to segmented campaigns, this app will be able to help increase conversion rates dramatically. It assists you in sending your message across to the right audience, so you can have a higher chance of making a sale.
You can try AVADA Email Marketing for free from here.
SMS marketing is a type of marketing where you send text messages to your current or potential customers with the aim of advertising, increasing engagement, creating awareness about your Shopify brand, announcing new products/services and new opportunities, etc.
The main target of SMS marketing is driving new sales and increasing the Shopify conversion rate.
SMS(Short Message Service) marketing is one of the most effective tools because short messages have 98 percent open rates. Once you convey your messages to customers, it is almost certain that they will open it. People check their SMS more than emails.
That is why SMS marketing could be even more effective than email marketing if you have the right message to get people’s attention. Also, texting is a more personal way to reach customers than emails. That means you can increase your brand loyalty and Shopify conversion rate with SMS marketing.
SMSBump organizes the SMS and MMS campaigns of your Shopify store. You can build your SMS subscriber list with pop-ups, floating buttons, email converter, keyword, and social opt-ins.
Then you can send automated SMS to them including abandoned cart recovery, customer win-back, welcome series, product upsell, COD, and more. Also, it provides MMS campaigns with images and GIFs.
SMS marketing is a crucial part of today’s eCommerce world since most people use short messages to communicate. The open rate of SMS is 98%.
So if you send the right messages to the correct person at the right time, you can easily increase your Shopify conversion rate. SMSBump helps you to achieve that with its features of segmentation, A/B testing, timezone schedules, and abandoned cart recovery SMS.
You can try SMSBump for free from here.
Customer loyalty is simply the emotional relationship between your Shopify store and your customers. It is the customers’ desire to shop from your Shopify store again instead of other options.
You can create customer loyalty with the trust you build during the client’s shopping experience from your Shopify store. As a result of customer loyalty, they repeatedly purchase from your Shopify store, use the products they bought, keep interacting with your brand, and refer your brand to other people.
Bringing new customers to your brand is too expensive. The way of saving your budget and having profit is keeping your existing customers in your brand by making them loyal.
You can achieve that with special offers/discounts when they keep buying from you. If they see shopping from your Shopify store is more advantageous, they will continue shopping from you instead of other stores. They might even refer your store to their friends! That is the way of increasing your Shopify conversion rate.
This app builds the customer loyalty programs of your Shopify brand by providing rewards to your customers for purchases, sign-ups, subscriptions, birthdays, reviews, referrals, social media likes, follows, and tags.
In other words, it increases customer engagement by motivating your Shopify store clients. With LoyaltyLion you can increase repeat purchases and turn your customers into loyal advocates.
With Loyalty, Rewards and Referrals, you can drive high-value purchasing behavior, and strengthen your relationship with them. You can engage your customers more by rewarding them in converting points with gift cards, discounts, free shipping, and free products.
In this way, your customers will purchase repeatedly from your Shopify store and refer your brand to other people. That means more Shopify conversion rate thanks to Loyalty, Rewards and Referrals.
You can try LoyaltyLion – Loyalty, Rewards and Referrals for free from here.
Fear of missing out(FOMO) is the worry that we feel about missing out on information, experience, or an event that could be useful for us or make our life’s better. That is the same anxiety when buying a running-out product from a one-day valid discount.
The concept of scarcity or limited time puts us in a hurry to buy because of fear of missing out. That is why Shopify stores are creating a fear of missing out on time limitations or scarcity.
FOMO marketing is a commonly used concept by Shopify stores. FOMO shows your products or offers more valuable because of the urgency feeling you create in people. This feeling makes them move and purchase as soon as possible before this opportunity goes away.
In other words, fear of missing leads people to buy at the moment without postponing. And when they buy it, they feel lucky because they haven’t missed the chance to buy the same product cheaper.
All you need is a timer for your Shopify store or announcing your stock is limited for the product you want to sell. If you have special products like theatre or concert tickets, you can announce that you have limited stock. You can give numbers to create believability.
On the other hand, if your product is not that special, it is better to use the time limit for a discount. The main point is understanding which way could crate the urgency in your Shopify store customer. Once you create the fear of missing out, the Shopify conversion rate will increase accordingly. Check the below app if you want to create an urgency feeling for your Shopify customers.
This Shopify app provides you with what you need to create an urgency feeling: Countdown Timer. You can add the timer for a specific time and date, or you can add a low stock warning with a stock countdown. You can design these timers in the way you want to match your store perfectly. Also, you don’t need any code or design skills.
There is another amazing point about this app, it’s all free!
With this Shopify app, you can create a sense of urgency with a countdown timer or with a stock countdown. You can make your customers buy your product without postponing and increase your Shopify conversion rate.You can try Urgency Bear Countdown Timer for free from here.
The recovery order is a method to prevent losing customers and abandoned carts by using reminders or back-in-stock notifications, etc. It is a way to bring these sales to your Shopify store again.
Did you know every 7 people from 10 are not completing their shopping and left their product in the cart? That means, if you can actualize the incomplete purchases, it could create a huge sales increase for your Shopify store.
These are the people who were already thinking of buying the product. They even added them to their cart. Maybe something urgent happened and they could not complete the purchase at that moment.
Or maybe they just forgot. You can trigger them to complete their purchase just by a reminder. In this way, you can increase your Shopify conversion rate. These Shopify apps below can help you with this.
You can create automated back-in-stock and cart abandonment notifications to complete your unfinished sales with this Shopify app. The amazing part is you can do that even for anonymous shoppers without their phone number or email.
If the incomplete purchases become completed with reminders you will send via this app, your Shopify conversion rate will increase. Sending these reminders even to anonymous consumers is a great advantage.You can try PushOwl Web Push Notifications for free from here.
You can send exit-intent popups for abandoned carts with this Shopify app. Also, Abandonment Protector provides email sequences for abandoned checkouts with you. You can create different email strategies for different customers according to their shopping behaviors. In this way, you can complete your unfinished purchases and increase your Shopify conversion rate.
You can turn some unfinished purchases to finished with this Shopify app. Abandonment Protector sends automated emails and popups to your Shopify store consumers when they have not finished the buying process.
A small reminder might trigger them to complete it. Also, there are some other features such as ‘New offers for completed orders’ increases customer engagement and the Shopify conversion rate.
You can try Abandonment Protector for free from here.
Social Proof is a psychological phenomenon that people are influenced by others’ acts and copy them, thinking they are correct. Understanding this concept is crucial because consumers behave according to this phenomenon unconsciously.
They want to purchase products/services which are purchased by others before. They think if this product is already tried and liked, it is highly possible for them to like it, too.
The way of proving your product is consumed by others before is creating popularity. And you can show that your product is popular by using social proof. When people observe this popularity, it is likely for them to start consuming from your Shopify store.
To achieve that believably, you can use testimonials from your Shopify store customers and experts in your area, case studies, ratings, reviews, and feedback, etc.
Having social media platforms and followers are also great ways to prove popularity. In addition, you can give numbers about how crowded your community is and impress them. Then, you can invite them to join your community and convince them to buy your product.
These all are social proof ways to increase popularity and sales accordingly. If you think you may need some help to create social proof, you can check the Shopify apps below.
Judge me is a social proof app that collects and shows product reviews with photos, videos, and Q&A. This app provides the customers the ability to review directly on their emails. This makes the review process easier for them and increases the possibility to comment for your Shopify store.
If you are already using another review app but want to change it, Judge.me provides the option to migrate them from more than 20 other review apps.
Reviews are one the most significant points to prove the popularity of your Shopify store, and Judge.me supports you with this. It increases the review number of your Shopify store with reminders.
Also, it makes reviewing more charming with discount coupons. In this way, you can leverage your review numbers and increase your Shopify conversion rate. When people notice your Shopify store has many happy customers, they will want to be one of them.You can try Judge.me for free from here.
Shop Instagram Feed & UGC is a social proof app that you can put Instagram feeds into your homepage, Instagram shop page, or product page with photos shared by Instagram users who tagged your product.
In this way, you can show the popularity of your Shopify store to your visitors. You can choose the photos you want to show on your page. You can make them shoppable anywhere on your website by tagging.
What are the Top Features of Shop Instagram Feed & UGC- Social Proof Shopify App?
How Shop Instagram Feed & UGC Increases the Conversion Rate of Your Shopify Store?
This social proof app builds trust in your visitors by using UGC(user-generated content). When the visitors observe other people use your products and share photos with them, they think your Shopify brand is popular and reliable. This perception increases your Shopify conversion rate and sales.
Also, you can learn which kind of images work best for you and choose them for your website. That is another way to increase your Shopify conversion rate thanks to Shop Instagram Feed & UGC.
You can try Shop Instagram Feed & UGC for free from here.
The checkout is the steps a consumer should follow during the purchase of a product in the shopping cart. These steps generally include filling in billing info, shipping info, shipping method, preview order, payment, and confirmation.
During the payment process, people feel like they are losing money and it is called the pain of paying in psychology. That is why the longer this stage takes, the harder it is to spend money. If you can make the checkout process of your Shopify store as simple as possible, you can decrease the pain of paying.
That means if you have a quick & easy checkout, people can purchase easily and without doubting . In this way, you can increase your Shopify conversion rate. Apple Pay, Google Pay, and Amazon Pay provide fast checkout with their customers, and many stores use them. Also, the app below can support you with this.
Sticky Add To Cart BOOSTER PRO encourages your customers to buy directly from the product listing even if they are on the collection page, widget, home page, etc. It decreases the pain of paying and provides fast check-out.
Since the cart is always visible to customers, they cannot miss it and buy your product at any time. Also, the cart button follows the customers when they scroll down. So customers can add new products to the cart easily. It provides a sticky check-out bar/button for your customers to for fast check-out and improve the overall user experience.
Add To Cart BOOSTER PRO provides an easier and faster checkout in your Shopify store for customers and decreases the duration of the purchasing process. Also, following the cart button encourages consumers to buy at the moment. When it is easy and quick to buy, people purchase without doubt and it increases the conversion rate of your Shopify store.You can try Add To Cart BOOSTER PRO for free from here.
Affiliate marketing is paying or rewarding third parties to generate traffic or bring new customers to the product or service. For instance, if you use a referral marketing program in a way of rewarding people who bring new clients to your Shopify store, it is an affiliate marketing program.
The main point of affiliate marketing is you make third parties work for your Shopify store. That means you can advertise at a low cost, effort, and less time. Also, it is less risky since you will pay just for the traffic converted to sales, subscriptions, etc.
Moreover, the return on investment rate is generally higher than other marketing activities in affiliate marketing. In referral programs, people hear your Shopify store name from people they know and it is more effective.
Affiliate marketing is an opportunity to increase brand awareness and business growth. You can bring many new customers to your Shopify store thanks to affiliate marketing and increase your conversion rate. If you need some help with that, you can check the app below.
With this app, you can build an affiliate marketing program for your Shopify store with a few clicks. You can create a default commission, customize the registration form, and set up payment easily. Also, you can convert your customers to affiliates with the referral program and grow your Shopify store.
You can create very effective affiliate marketing programs thanks to this app, bring new clients to your Shopify store with a low budget and increase your conversion rate. You can follow every step of the programs and calculate your profit easily thanks to the data and reports How UpPromote: Affiliate Marketing provides for you.You can try How UpPromote: Affiliate Marketing for free from here.
Website optimization increases the performance of your Shopify website with tools, techniques, and experiments. SEO(Search Engine Optimization) is the most crucial part of website optimization. If you don’t optimize your website, it won’t be search engine friendly.
That means people cannot find it, and you can’t sell your product. Besides SEO, copywriting, analytics, UX design (frontend), Web Development (backend), and CRO/landing page optimization are the other parts of website optimization.
Search engines will notice your Shopify website if you have good optimization. That means you can drive more traffic, increase conversions, increase your sales and grow revenue. Below apps can support you in the optimization process of your Shopify website.
PageFly is a great tool to create well-designed pages and optimize your Shopify store. You can build your Shopify store pages with full access to their extensive element library and page sections.
You can create different types of pages such as sales landing, product, coming soon, about us, contact us, blog, etc. Also, they provide a converting page program so you can easily convert your page to a PageFly page for free.
You can build high-quality pages with PageFly Landing Page Builder for the website of your Shopify store. When you have optimized, high-quality pages, your Shopify website performs better and becomes more noticeable for search engines.
That means your Shopify store will be more visible on search results, and more people will visit. Also, you will provide a better user experience for your customers, and they will be happier with your website. You know what this means: more conversion rate and sales!You can try PageFly Landing Page Builder for free from here.
TinyIMG SEO & Image Optimizer is an SEO image & site speed optimizer app. It optimizes the images automatically and provides a better SEO structure for your Shopify store. Then it uploads them without reducing the quality. Also, you can choose to optimize them manually or change the optimized images to the original ones whenever you want.
This app optimizes the images in your Shopify store, decreases the load time, increases the speed of your website, and makes it more search engine friendly. In this way, you can increase the organic traffic of your Shopify store and the conversion rate accordingly.You can try TinyIMG SEO & Image Optimizer for free from here.
SEO(Search Engine Optimization) means improving the website to have a higher rank on search engines. There are two types of SEO: on-page and off-page.
In on-page SEO, you improve your content to increase the website ranking on Google. For instance, you can have a better on-page SEO by publishing high-quality blog posts every week.
In off-page SEO, you optimize your website with backlinks, etc. In this way, you prove to Google your website is qualified to have backlinks from other relevant websites.
SEO includes organic improvements without paid advertising and it requires a long time with sustainability. You need to optimize every single part of your Shopify website including your home page, product search page, checkout page, etc.
Some other steps are increasing the performance and responsiveness of your Shopify website. Also, you should create high-quality contents that include keywords which are the words used by people during searches in Google. If you want to learn more, you can read from Shopify’s blog.
Since SEO requires many steps, it is hard to find an app that can help you with all these processes. But we believe the below app could still be very helpful.
SEO Booster- SEO Marketing helps you to have a higher rank on Google, increase visibility, reach more people, and have more sales accordingly. This app provides easy and autopilot features to have a better SEO with less time, money, and effort. Also, it creates a better user experience with a faster Shopify website.
SEO Booster- SEO Marketing has powerful optimization features such as SEO reports, autopilot features for SEO, how to fix guides for SEO issues, etc. That means with this app you can optimize your Shopify website and be more visible on Google. Visibility means more traffic and this means more Shopify conversion rate.
You can try SEO Booster- SEO Marketing for free from here.
Analytics in marketing is the concept of discovering, communicating, and interpreting a pattern of data by using some metrics to understand the success of their marketing activities.
Marketing analytics uses data from various marketing channels and brings them together to create a more clear and more interpretable result.
Analytics provides the entire marketing picture of your Shopify store. It brings data such as web analytics, paid marketing, social media together and creates adequate data.
You can follow the success of past and present marketing activities then build a marketing strategy for the future by observing what is working for your business and what is not.
Data is everything in marketing, and if you use the data pattern analytics provides, you can understand your customer more and increase the Shopify conversion rate. For instance, you can detect which social media channels have more reactions by people and you may canalize your energy there.
Then you can have more time on this channel thanks to analytics. Also, analytics provides a prediction for your business with the data. You can understand what might happen if you increase your paid advertising in a specific channel.
In other words, it shows your missing and successful points so you can create a good marketing plan, increase Shopify conversion rates and grow your business. Some applications can help you in the analytics process and we described one of them below.
This analytics app provides the data of every mouse click, move, and scroll in your Shopify website. This app records every visit and you can get this data in real-time or watch recordings later.
You can see the visitor challenges in real-time and contact them via live chat. Moreover, it provides you polls that you can offer discounts to customers. Also, you can observe in which part of your website customers are more engaged by using heat maps.
This app provides the data you can use to optimize your Shopify website. You can detect the points people clicked, and understand the conversion points. Also, you can observe why people are abandoning your Shopify website, reducing it, and increasing sales.
In other words, with Lucky Orange Heatmaps & Replay you can have valuable analytics data of your Shopify website, create more effective convert points and increase your Shopify conversion rate.
You can try Lucky Orange Heatmaps & Replay for free from here.
Live chat is communicating with the customers in real-time on your Shopify website. It provides a fast problem-solving process with customers. Also, it gives the option to offer personalized discounts/opportunities to clients.
More than 70% of the customers prefer live chat instead of any other communication way. It doesn’t require any installation or sign-up process by customers to write messages via live chat.
Live chat is an easy-to-use option both for store owners and customers. If visitors have a question to ask, you can answer at the moment and solve their problems. For instance, if there is a problem in the checkout process, you can detect it at the moment, fix it and make the customer complete the purchase.
Live chat is the platform where you can get the attention of online visitors in your Shopify store and turn them into customers.
You can inform them about the product they are thinking of buying, or you can offer them discounts/different opportunities via live chat. Shortly, it provides customer satisfaction and a stronger bond with clients. These all mean a higher Shopify conversion rate.
Shopify Inbox allows you to chat with your customers anytime on the Shopify store or social media. You can share products, offer discount codes or get a recommendation from the customers.
Also, you can manage the customer conversations via live chat and save time. And, if you are not able to chat with them in real-time, you can send automated messages or follow up on their requests via email later. The amazing side of this Shopify app is it is all free!
Besides the Shopify store, Shopify Inbox provides live chat via the Facebook page, Facebook shop, and messenger with customers. That means you can contact your customers via many platforms and strengthen your relationship. You can solve their problems, offer them discounts, increase your sales and Shopify conversion rate.
You can try Shopify Inbox for free from here.
Gamification in marketing is preparing gaming elements for a non-related gaming context to get the customers’ attention, make them complete a specific action, and increase their engagement.
Also, it provides you with customer data that you collect from the games. Spin to win coupon wheels, loyalty reward programs, and rewarding with digital badges are the main gamification ways you can apply in your Shopify store.
Gamification makes your Shopify store name more memorable because it is fun and different. Also, it provides contacting the customers more often, helps to create brand awareness, and builds customer loyalty for your Shopify store.
The crucial points in gamification, you should keep in simple to provide more fun and give rewards according to the result. You can provide a challenge to your friend option at the end of the game to drive more traffic.
If you create fun gamification for your Shopify store customers, you can be sure your Shopify conversion rate will increase. Also, it is easier to collect customer data such as email addresses during gamification. You can also increase your Shopify conversion rate by using this data. If you need help in this gamification process, check the below app.
This app provides interactive and fun gamification to your Shopify store customers with a popup. You can collect customers’ email information by giving them promotions/discounts during the game of spinning the chart.
The conversion rate of popups with gamification is six times more than regular popups. Your customers will give their email addresses willingly because they can play a fun game and win a discount as a result.
That means this app grows your email list and creates customer loyalty and increases your Shopify conversion rate. It is a win-win situation for both customers and Shopify store owners.
Also, Spin-a-Sale subscribers are using their coupon code three times more than regularly given coupons because they perceive it as the prize. That is a chance for you to increase your sales and Shopify conversion rate.
You can try Spin‑a‑Sale for free from here.
Stories are the photos or short videos shared by social media users on their feeds. They stay 24 hours on these platforms and then vanish. You can create stories both for your personal and Shopify store profile.
Stories provide you to show your customers anything you want without posting. You can share stories more often than posts without being boring for your followers. It is one of the best ways to sustain the interaction with your followers and create brand awareness.
It is crucial to share stories regularly to create an active brand image in people’s minds. You can share your products, offer discounts, make announcements via stories and increase your sales. Story using is an active concept in social media, but did you know you can even use them on your Shopify store? Check the app below.
StorifyMe is an app that creates web stories for your mobile app or website and makes the sharings more fun for visitors. You can create interactive and clickable stories without coding thanks to this app.
There is a reason that almost all social media uses story features these days. That is because social media users love stories. As a result, they get used to them and want to see them on every platform.
You can use stories on your Shopify website and mobile app to give visitors what they want. With StorifyMe you can achieve that. You can share stories and share products, announcements, or discounts via them.
You can create individualized stories for your customers. When they feel special, they engage more with your Shopify store. And it increases your Shopify conversion rate.
Also, this app provides you with analytics that you can understand and measure the customer interaction with your content. In this way, you can observe what works better and increase your Shopify conversion rate by using this kind of content.
You can try StorifyMe: Stories that Sell for free from here.
Print on demand is the process of customizing white label products(items manufactured for print on demand). A supplier produces white label products and sells them under different brand names on a per-order basis. Then various brands buy ready products and differentiate them with their design and brand name.
Following, they sell these products under their own brand name. This process is named print on demand and that is why sometimes we notice identical products with different brand names. It is a common concept in producing t-shirts and publishing books.
With print on demand, production takes place when an order is received. That means you don’t have to hold your own inventory and take the risk of staying with some unsold products. So you can bypass the risk of the investment of inventory. Print on demand provides custom products with a lower cost and risk.
It allows you to create products quickly and sell if you have the design. Also, shipping and fulfillment are the responsibility of the supplier. There is lower investment and risk so you can test selling new items easily. That means you can try to sell new items, find the best sellers, grow your business and increase your Shopify conversion rate thanks to print on demand.
This is one of the most useful print-on-demand apps for Shopify stores. With Printful, you can customize more than 305 high-quality products. These products could be from the apparel or homeware industry. After customizing, you can sell them in your Shopify store. Also, this app prints, packs, and ships orders on demand, under your Shopify brand.
You can eliminate some crucial risks such as managing inventory. Also, you can save time with the print on demand. You can test your designs on high-quality products easily. So you find what is working and what is not without risk. In this way, you can increase your Shopify conversion rate and sell more.
You can try Printful: Print on Demand for free from here.
As a Shopify business owner or marketer you have one goal: get people to click that CTA button and do what you want. As mentioned, there are so many thing that should work in harmony to achieve your conversion goals.
In this article, our aim was to help you understand the subject and pick the best Shopify apps for it.
Remember, you have to practice, A/B test and improve every side of your business, website and your mobile app.
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